BITS Pty Limited was incorporated in 1993 and was established to service the computing requirements of the professional digital image processing and 3D CAD markets.

Specialising in the computer hardware and software components required to produce presentation quality computer graphic output, in the form of photographic film, thermal and ink transfer to paper and other hard media, and image projection, BITS became a key supplier to the Imaging Service Bureaus and Hospital Illustration Units.

Concentrating on digital imaging and presentation output led BITS to some complimentry vertical markets such as, diagnostic imaging and data capture, large format printing for the CAD and poster making markets, backup and storage markets and general high-end desktop computers and servers.

BITS Pty Limited was one of the first computer companies to have an internet presence, and had our first offerings for sale on the internet around 1995. In 1996 we began offering modem based access to the internet with our "shop built" modem racks - a large bookshelf with multiple rows of USRobotics V56 modems, all hard-wired together to a custom built power supply. The flashing lights of all the modems where enough to light up our store room!

During 1995 BITS started importing products from companies that offered unique and high quality input and output devices. Codonics was one of our first suppliers with a UNIX based dye sublimation printer - aimed squarley at the medical markets with vertical pushes into CAD and presentation graphic professionals.

The MicroScribe 3D from Immersion Corporation caught our eye - a 3 dimensional input device for capturing surface data from a physical object for 3D model creation. We continue to represent Immersion Corporation in Australia & New Zealand and our sales of 3D Digitising Systems continues to grow.

We have represented many small companies with their unique products, such as:

• Avatar with their "Shark Drive" - at the time, 6x faster than the Iomega ZIP drive, 2.5x the storage capacity at the same price.
• Minds At Work with the "MindStor" - the first hand- held hard drive based digital photography storage and file transfer product.
• Datafab with the world's first flash card readers and the first USB attached external hard drive enclosures.
• Mapower which were amongst the first with all-metal aluminium hard drive enclosures.
• Vosonic, a pioneer in the personal storage and multi-media players aimed at the digitral photographer.
• Gestel, an Italian based companywith a unique CAD Design software product called SolidThinking.
• Addonics - manufacturers and designers for a huge range of connectivity and computer storage solutions
• FantomDrives, who later became Micronet with the award winning SANcube RAID storage unit and other high-end storage solutions.
• and others.....

We continue to investigate new products and maintain our focus on distributing "world class" products from Immersion, Addonics and Micronet. We still maintain our Internet Access business and provide hosting and domain management services. We have a very successful on-line shopping site which is now (2008), in it's 13th year of operation - albeit with a large number of cosmetic and functional changes.